Harness the power of brand storytelling for your marketingStorytelling is a powerful way to communicate your brand message to your customers. It helps to connect on an emotional level, which is...
What is brand messaging and how to create it for a retail businessBrand messaging is a series of paragraphs which identifies the different problems your customers have and articulates how your business...
How to identify your target audienceIdentifying ‘who the brand is for’ is an essential part of positioning your brand to resonate on a human level. When you define an...
How to attract more customers with your logo and brandingIn this post we explore the use of science and psychology in logo and branding design, to connect with your audience on an emotional...
How strong is your brand? Take the Brand Strength QuizGrab a pen, some paper and draw out this diagram below. Now answer these simple questions, as honestly as possible and give yourself a...
What makes people buy from brands?3 ways to convert your audience to life long customers. Create a perceived difference Emotionally connect Build reputation Having a good...