PERSONA PRO
LAUNCH SCAN
A light brand audit built for software brands that need confidence, before strategy.
Before we shape a standout brand strategy, we first need to understand what your brand is saying, showing, and signalling right now. When a SaaS company grows quickly without a defined strategy to guide it, things start to loosen, headlines lose meaning, visuals start feeling generic, and each team member brings their own interpretation of the brand.
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The PersonaPro Launch Scan™ is your light-touch, 10-day brand audit. It gives you a grounded baseline of where your brand currently stands, so we know exactly what needs strengthening inside the full brand strategy system.
Make the difference obvious and growth follows
We look at three core pillars for the brand audit:
Voice
How your messaging sounds and whether it reflects a clear persona
Visuals
The consistency, style, and emotional feel of your design system
Visibility
Where you sit against competitors using our BAR scale benchmark
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You’ll walk away with a simple, evidence-led snapshot of what’s working, what’s drifting, and where the biggest opportunities are to evolve your persona into something more human, more differentiated, and far more memorable.
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It’s the first step towards a brand that connects deeper and stands out with confidence.
What we audit: the three channels
We go deep enough to be useful, simple enough to act fast.
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Website: homepage and two key pages
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LinkedIn: six recent company posts
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Adverts: six recent in print or digital
What we measure: the three pillars
Voice
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Tone, consistent and persona
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Storytelling presence
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Relevance to buyer pains and motives
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Clarity and social proof evidence
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Clear positioning and differentiation compared with 1 top competitor
Visuals
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Consistency of buttons, forms and headings
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Visual style, typography, colour and imagery feel cohesive and on brand
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Clear user journey and easy to navigate
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Uniqueness and differentiation compared with 1 top competitor
Visibility
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BAR benchmarks you versus 6 to 8 competitors
What you get in 10 days
A light-touch branding audit report with scores and benchmarks for the 3 pillars (Voice, Visuals and Visibility) that you can share with stakeholders.​, so you can:
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Move from second-guessing to certainty about how your brand is performing
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See clearly how your voice, visuals and visibility are landing with customers
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Feel confident and focused about the direction your brand needs to grow next
Pricing
PersonaPro Launch Scan™
From £950 (incl. VAT)
Light-touch brand audit of Voice, Visuals & Visibility
Includes: Initial 1:1 alignment call, a short report with scoring for each pillar, BAR scale for benchmarking, governance fixes, a wrap-up call to review the report together
Credit: £500 towards PersonaPro™ if you continue within 60 days
Scope: Website (3 pages), LinkedIn (6 posts), Adverts (6 recent in print or digital)
How the branding audit works in 3 steps
Align
Align goals and Ideal Customer Personas (ICP), select competitors to track, share brand guidelines.
​Audit

Collect the samples, research and review, score voice and visuals, rate visibility, capture findings in the report.
​Review & wrap-up
We walk-through the findings with you on a 60-minute presentation call and give you a checklist of fixes your team can implement straight away.
Frequently Asked Questions
BOOK A CALL
Book a 30 minute call with Gemma to discuss your requirements.