Persona Messaging™
A four-week messaging and story framework for founders whose visuals work but whose words don't.
You've got a brand that looks the part. The logo works, the colours are distinct, the site looks like a company people can take seriously. But when you explain your product, you're probably explaining it the way you see it: features, logic, what it does. Buyers and investors don't decide that way. They lean in when something speaks to what they already feel but haven't quite put into words.
Persona Messaging is built on that psychology. Perhaps you're heading into a raise, pitching to bigger buyers, or simply noticing that good conversations aren't turning into yeses. We shape the words that make people want to know more, and make your product the one they can't stop thinking about.
What makes Persona Messaging different?
Most messaging work starts with what you want to say. This starts with how buyers decide.
Persona Messaging builds on your foundations, then shapes a brand persona using archetypes, the psychology of how buyers recognise and choose what to trust. Your messaging comes out of that persona, so it sounds like a company with a character rather than a category description anyone could have written.
Inside Persona Messaging:
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A structured Q&A that turns what you already know into usable brand foundations
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A brand persona built on archetypes, not guesswork
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Messaging that can be used in your marketing straight away
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A story framework that will help to draw your buyer in
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A pitch deck built on the new messaging and story of your brand
The Persona Messaging System
Here's how we shape the words that make you the obvious choice.
1.
Brand DNA*
2.
Brand Positioning*
3.
Brand Persona
4.
Brand Messaging
& Storytelling
5.
Brand Identity
*These are DIY stages with a structured Q&A, rather than a full workshop. If you need more in-depth support, both are fully workshopped and researched in Persona Pro.
Here's how we deliver Persona Messaging
Two phases across four weeks.
Phase 1: Strategy
Q&A for Brand DNA and Positioning
One 90-minute strategy session
Buyer and competitor insight
Brand Persona strategy guidelines
Phase 2: Messaging
Messaging framework
Story framework
Pitch deck
Your Persona Messaging Deliverables
At the end of phase 2 you'll have a strategy document your team can work from, and messaging that holds up whoever is delivering it.
Phase 1 - Strategy
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A structured Q&A that turns your market knowledge into brand foundations
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Brand Persona strategy guidelines, for you to approve before design begins
Phase 2 - Messaging
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Brand messaging framework
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Story framework
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Tone of voice
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Key messages by audience
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Pitch deck, applied to your existing brand
Book a Call
Book a 45 minute call with Gemma to discuss your requirements.