Persona Sprint™
A six-week strategic brand identity sprint for startups who need credibility, fast.
As a startup, you might have put your first brand together yourself, or asked someone to do it quickly, because getting the business moving mattered more than getting the branding right. That was probably the right call at the time, but now you've raised, and better-funded rivals look more established than you do. Matching them isn't the goal, being impossible to confuse with them is.
Persona Sprint is for exactly that moment. Perhaps a growing team, a first marketing hire, or simply the point where your brand needs to stand on its own in front of investors and a bigger set of customers.
What makes Persona Sprint different?
A logo, a colour palette and a few fonts might be enough to launch, but they rarely hold up once you're scaling across touchpoints and talking to bigger buyers. That's the difference between a visual identity and a strategic system.
Persona Sprint starts with your foundations, then shapes a brand persona using archetypes, the psychology of how buyers recognise and choose what to trust. That persona is what makes the identity yours rather than just well-designed.
Inside Persona Sprint:
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A structured Q&A that turns what you already know into usable brand foundations
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A brand persona built on archetypes, not guesswork
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The same strategic thinking behind our work for global SaaS brands, scoped for a startup
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An identity system built to carry that persona consistently across your key assets
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Your brand in action with real-world examples
The Persona Sprint System
Here’s how we shape an identity that brings your startup brand to life.
1.
Brand DNA*
2.
Brand Positioning*
3.
Brand Persona
4.
Brand Messaging
& Storytelling
5.
Brand Identity
*These are DIY stages with a structured Q&A, rather than a full workshop. If you need more in-depth support, both are fully workshopped and researched in Persona Pro.
Here's how we deliver Persona Sprint
Two phases across six weeks.
Phase 1: Strategy
Q&A for Brand DNA and Positioning
One 90-minute strategy session
Buyer and competitor insight
Brand Persona strategy
Phase 2: Design
Brand identity
Landing page
Social post examples
Your Persona Sprint Deliverables
At the end of phase 2 you'll have everything you need to show up consistently, and a brand guidelines document your team can work from.
Phase 1 - Strategy
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A structured Q&A that turns your market knowledge into brand foundations
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Brand Persona strategy doc, for you to approve before design begins
Phase 2 - Design
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Logo system
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Colour palette
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Typography
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Imagery style
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Graphics & Illustrations
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Brand guidelines
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Landing page example
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3 Social post examples
Book a Call
Book a 45 minute call with Gemma to discuss your requirements.