Startup Branding Package
Persona Sprint™
A startup branding package for early-stage companies who need a distinctive identity fast, without the scope or budget of a full brand strategy.
As a startup, you need to look and feel professional from day one, not paste together a logo and hope it's enough of a brand to gte started. Persona Sprint™ is part of how we work with early-stage companies as a startup branding agency, built specifically for founders who need a strong brand fast, without the scope or cost of a full branding package. Persona Sprint builds a genuine brand personality and a professional identity system, quickly, so you can compete and connect with confidence from the outset.
What is Persona Sprint?
A 6 week startup branding package that gives your brand a real personality and identity system, without the cost or timeline of a full strategic rebrand.
What makes Persona Sprint different?
Most startup branding packages are a logo, a colour palette, and maybe some fonts. Which rarely holds up once you're actually talking to customers, and building a brand.
Persona Sprint starts with real research into who you're talking to and who else is circling the same space, the same thinking that's shaped brand strategy for global SaaS companies, just scoped for a startup budget and timeline.
Inside Persona Sprint:
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Research into your audience and competitors
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A brand persona built for your specific market
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The same strategic thinking behind our work for global SaaS brands, scoped for a startup
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An identity system built to carry that persona consistently across your key assets
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See your brand in action with a real-world example
The Persona Sprint System
Here’s how we shape an identity that brings your startup brand to life.
1.
Brand DNA
2.
Brand Positioning
3.
Brand Persona
4.
Brand Messaging
& Storytelling
5.
Brand Identity
Here's how we deliver the Persona Sprint system
We separate the 2 stages into 2 phases.
Phase 1: Strategy
Buyer & Competitor research
Brand Persona
Phase 2: Design
Brand Identity
Your Persona Sprint Deliverables
At the end of phase 2 you will have a brand guidelines document that your entire team can use to keep communication consistent and on-brand.
Phase 1 - Strategy
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Light audience and competitor research, informing your brand persona
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Brand Persona: core archetype
Phase 2 - Design
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Logo system
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Colour palette
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Typography
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Imagery style
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Graphics
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Brand guidelines
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Example of you brand on 1 touchpoint of your choice
Book a Call
Book a 30 minute call with Gemma to discuss your requirements.