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PERSONA PRO
BRANDING SYSTEM

Strategy and identity systems to differentiate and grow

Your SaaS brand should be one of your strongest growth assets, but when it starts moving fast without strong foundations, the cracks begin to show. Messaging and visuals change depending on who's creating them. Teams are improvising and your brand is getting diluted.

PersonaPro™ is a 6 – 12 week brand strategy and identity system that restores order and momentum. We align your team around one clear voice and story, define the rules for how the brand looks and behaves, and package it all into a practical playbook you can use every day.

Woman with tablet looking out window; plants and documents on desk.
Our Brand Persona slide with documents, lists, and text, PERSONA PRO SYSTEM, marketing strategy

What changes with PersonaPro

You get a brand that’s easier to run and doesn't blend into the crowd. Teams make decisions faster, pages feel related, and buyers see a clear difference in the first few seconds.

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Outcomes in 6 – 12 weeks

  • Unified teams: improving morale and staff retention with clearly defined DNA​

  • Clear differentiation: unique positioning in a competitive market

  • Magnetic personality: a defined persona and archetypes to attract more customers

  • Emotive messaging & story: customer pain points translated into easy to use frameworks

  • Recognisable look and feel: unified visuals that are un-mistakably yours

  • Smoother sign offs: with teams working from the same playbook.

"It's very insightful and aligns well with our desired positioning.

Having all this information consolidated is invaluable."

Elodie L'Hotellier, VP Corporate Marketing, Talkdesk.

The PersonaPro System

Here's how we guide SaaS leaders through our brand strategy & identity system.

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​Phase 1: Discover
& Define

Collate insight, 2 Strategy Sessions; Brand DNA and Positioning, research and define DNA, Persona, messaging and story framework.

Phase 2: Demonstrate

Translate into campaigns to demonstrate the tone of voice and visuals.

Phase 3: Design

We create a full brand identity system for your rebrand, refreshing all look and feel assets from logo suite to graphics.

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Your PersonaPro Deliverables

At the end of each phase you will have a custom set of PersonaPro™ deliverables within a playbook that your entire team can use to keep communication consistent and on-brand.

Phase 1 - Discover & Define

  • Brand DNA

  • Customer Profiles & Archetypes

  • Competitors and how our brand is different

  • Brand Persona: Archetypes and tone of voice

  • Messaging frameworks

  • Brand Story Framework

Phase 2 - Demonstrate

  • Messaging and Visuals for 3 Campaigns:

  • Social media templates

  • Full Page Print Adverts

  • Large format Billboards

Phase 3 - Design

  • Logo system

  • Colour palette

  • Typography

  • Imagery style

  • Iconography/illustration

  • Graphic devices

  • Website UI homepage example

  • Brand guidelines

Frequently Asked Questions

BOOK A CALL

Book a 30 minute call with Gemma to discuss your requirements.

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