BRAND POSITIONING
What is Brand Positioning?
Brand positioning is the process of defining and communicating how a brand is unique, relevant, and valuable compared to competitors, in the minds of its target audience. It establishes a distinct place for the brand in the market by aligning its offerings, messaging, and identity with the needs, expectations, and perceptions of customers.
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Brand Positioning Answers Three Key Questions:
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Who are we targeting? (Target audience)
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What do we offer that's unique? (Value proposition or differentiation)
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Why should they choose us over and above our competitors? (Relevant benefits and emotional connection)
Brand Positioning and – Defining your Unique Difference in the Market
The benefits of brand positioning for your business are numerous, as it helps to create a clear and consistent identity in the marketplace while driving customer loyalty and business growth.
Key Benefits of Brand Positioning​
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Differentiation from Competitors: Customers understand what makes your brand unique and why they should choose you over competitors.​​
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Clearer Value Proposition: Customers understand what they’re getting and why it’s worth the investment.
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Improved Marketing Effectiveness: Campaigns are more focused and resonate more deeply with the target audience, improving ROI.
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Higher Perceived Value: Customers are willing to pay more, reducing price sensitivity.
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​Competitive Advantage: It becomes harder for competitors to replicate your positioning, securing your place in the market.
"Emotion brands are a plethora of branding knowledge. They helped us redesign our website to look more professional. Very helpful and would certainly recommend."
Sam White, ADP Sport on Google Reviews
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