BRAND PERSONA
What is Brand Persona?
Brand persona refers to the human-like personality, characteristics, and attributes that a brand adopts and communicates to connect with its audience. It defines how the brand "acts," "speaks," and "behaves," making it relatable and memorable for customers. A brand persona helps to create an emotional connection with consumers by giving the brand a distinct identity and voice. We use an archetype framework to define brand persona.
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Key Components of a Brand Persona
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Personality Traits
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Tone of Voice
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Behaviour
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Values and Beliefs (ties in with Brand DNA)
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Visual Identity (ties in with Brand Identity)
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What are the Benefits of Defining your Brand Persona?
Defining a brand persona provides significant benefits to your business, helping streamline strategies, improve customer engagement, and drive overall brand success.
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Ensures Consistency Across Channels: Consistency builds trust, recognition, and credibility with your audience.​​
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Enhances Customer Connection: Stronger emotional bonds lead to increased loyalty, advocacy, and long-term customer relationships.​
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Differentiates the Brand in the Market: Helps the brand stand out in crowded markets and attracts the right audience.​
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Guides Content Creation and Messaging: Improves the relevance and effectiveness of marketing efforts, leading to higher engagement and conversions.​
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Builds Trust and Credibility: Customers are more likely to believe in and advocate for a brand that feels real and relatable.
"I have had the pleasure of dealing with Emotion Brands over the past 6 months whilst launching a new hotel venture. The team cannot do enough to help you with whatever request you send, always quick to respond with a positive solution."
Gil O'Leary, The Hillbrook Hotel on Google Reviews.
Frequently Asked Questions
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