Persona Pro™
A ten-week researched brand system for teams who need complete clarity and credibility.
As your SaaS company scales, the product evolves, the team grows, but the brand is often left behind.
What worked at seed stage starts to strain once you're selling to bigger buyers, briefing more people and answering to a board.
Persona Pro is for exactly that moment. Perhaps a new Head of Marketing inheriting a brand nobody fully owns, a Series A that raises the stakes, or a leadership team that needs a brand they can defend with evidence, not opinion.
What makes Persona Pro different?
Persona Pro goes deeper at every stage. We research your customers and competitors directly, through customer psychology, competitor mapping and behavioural cues, then work through what we find with your team in a series of workshops.
That research shapes a brand persona using archetypes, the psychology of how buyers recognise and choose what to trust. Everything that follows, your messaging, your story and your identity, is built on evidence your whole leadership team has shaped and can stand behind.
Inside Persona Pro:
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Brand DNA and Positioning, researched and workshopped with your team
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Customer and competitor research that shows where you actually stand
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A brand persona mapped to core archetypes for instant recognition
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Messaging and story frameworks that make you the obvious choice
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A strategic brand identity system built to carry that persona everywhere
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A playbook so your team can show up consistently without you in the room
"It's very insightful and aligns well with our desired positioning.
Having all this information consolidated is invaluable."
Elodie L'Hotellier, VP Corporate Marketing, Talkdesk.
The Persona Pro system
Here's how we build a brand buyers can't mistake for anyone else.
1.
Brand DNA
2.
Brand Positioning
3.
Brand Persona
4.
Brand Messaging
& Storytelling
5.
Brand Identity
Here's how we deliver Persona Pro
Two phases across ten weeks.
Phase 1: Strategy
Brand DNA and Positioning workshops
Customer and competitor research
Messaging & Storytelling
Brand Persona strategy guide
Phase 2: Design
Brand Identity Assets
Brand guidelines
Landing page
Social graphics
Pitch deck
Your Persona Pro Deliverables
At the end of each phase you'll have a set of deliverables within a brand guide your whole team can work from.
Phase 1 - Strategy
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Brand DNA and Positioning, researched and workshopped
-
Customer and competitor research
-
Messaging framework
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Storytelling framework
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Brand Persona strategy guide, for you to approve before design begins
Phase 2 - Design
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Brand identity assets: logo system, colour palette, typography, imagery style, iconography and graphics
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Brand guidelines
-
Landing page
-
Social graphics
-
Pitch deck
Book a Call
Book a 45 minute call with Gemma to discuss your requirements.