Gemma branding consultant and Vicky go for a walk in bournemouth to talk branding

Meet Gemma, Brand Strategy Consultant & Designer

The story that unites us
at Emotion Brands

Hi, I'm Gemma Johnson, a brand strategy consultant and designer. I'm also founder of Emotion Brands, a branding studio based in Poole, Dorset, working primarily with B2B SaaS and service-led companies to build brands that connect on more than just a visual level.

I've spent 24 years in creative roles, with brand strategy woven in over the last six and I bring a genuine interest in consumer psychology to every project I take on.

Behind me is a team of brand strategists, designers and digital marketers, all business owners in their own right with firsthand experience of growth. It's a model that gives you senior-level thinking and true collaboration, without the cost and complexity of a large agency.

OUR VALUES

We wouldn't be brand strategy consultants without knowing our own values, which are rooted in 4 principles:

Empathy – for our clients and their customers
Humility – quietly confident and always grateful
Sustainability – We believe in doing good business, ESG is at the heart of that belief
Education – we never stop learning

MEET THE TEAM

Alongside me, here's who makes it all happen. We work remotely with businesses around the globe, from the UK to Dubai and the US.

Vicky

Vicky is our brand community specialist, using social media listening and audience insights to shape powerful content strategies that build connection and loyalty. With deep experience in growing online communities and leading a team that drove over £6m in beauty product sales, she knows how to turn engagement into measurable brand impact. Her strategies help clients tune into what their audiences really care about, driving awareness, advocacy and action. Behind the scenes, she’s a master of organisation, project timelines and a lover of spreadsheets!

Chris

Chris is our technical insights specialist, responsible for uncovering the data-driven truths that sharpen brand strategy and digital execution. He developed the proprietary BAR (Brand Awareness Relativity) scale, a tool that benchmarks brand visibility and sentiment against competitors to guide strategic positioning. From SEO audits to customer and competitor intelligence, Chris provides SaaS leaders with the analytical clarity they need to make informed brand decisions. His work ensures that every digital touchpoint is not only technically sound but strategically aligned for growth.

Sophie

Sophie is a senior designer and illustrator with over 17 years of industry experience, spanning brand identity, packaging, digital illustration, and web design. Her intuitive approach and deep creative expertise allow her to craft visually distinctive, emotionally resonant brand experiences. Known for blending strategic thinking with artistic flair, Sophie brings a unique depth to every project – elevating good design into something iconic.

Speak to us about your brand growth goals today.

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