Gemma branding consultant and Vicky go for a walk in bournemouth to talk branding

THE STORY THAT UNITES US

at Emotion Brands

At Emotion Brands, we’re a strategic branding consultancy based in Poole, Dorset. We specialise in SaaS and service-led companies, building high-impact, emotionally resonant brands that fuel growth.

Our team brings together expert brand strategists, designers, and digital marketers – all business owners with firsthand experience of growth. It’s a model that gives you senior-level thinking and true collaboration, without the cost and complexity of a large agency.

We know the pressure SaaS leaders face – tight budgets, ambitious KPIs, and the ongoing challenge of standing out in a crowded market. That’s why our PersonaPro brand strategy system combines consumer psychology, competitive research, and emotive storytelling – to position your brand for long-term demand and loyalty.

We believe when a brand connects on a human level, it drives more than awareness – it drives action, advocacy, and sustainable growth.

OUR VALUES

We would't be brand consultants without knowing our own values, which are rooted in 4 principles:

Empathy – for our clients and their customers
Humility – quietly confident and always grateful
Sustainability – We believe in doing good business, ESG is at the heart of that belief
Education – we never stop learning

MEET THE TEAM

The team consists of Brand Consultants and Digital Marketers. We work remotely with businesses around the globe, from the UK to Dubai and the US.

Gemma

Gemma is a Brand Consultant and Creative Director, her 20 years experience spans global consumer names like Disney, Secret Escapes, Wella and L'Oréal. She now helps growing tech and SaaS brands define who they are and express it with clarity, consistency and emotion.

Gemma blends strategy and design with a deep interest in both ESG (Ethical, Sustainable and Governance) and consumer psychology. Her approach is thoughtful, human, and always evolving. She started her freelance career in 2013 and has evolved the Emotion Brands business to where it is today.

Vicky

Vicky is our brand community specialist, using social media listening and audience insights to shape powerful content strategies that build connection and loyalty. With deep experience in growing online communities and leading a team that drove over £6m in beauty product sales, she knows how to turn engagement into measurable brand impact. Her strategies help clients tune into what their audiences really care about, driving awareness, advocacy and action. Behind the scenes, she’s a master of organisation, project timelines and a lover of spreadsheets!

Chris

Chris is our technical insights specialist, responsible for uncovering the data-driven truths that sharpen brand strategy and digital execution. He developed the proprietary BAR (Brand Awareness Relativity) scale, a tool that benchmarks brand visibility and sentiment against competitors to guide strategic positioning. From SEO audits to customer and competitor intelligence, Chris provides SaaS leaders with the analytical clarity they need to make informed brand decisions. His work ensures that every digital touchpoint is not only technically sound but strategically aligned for growth.

Sophie

Sophie is a senior designer and illustrator with over 17 years of industry experience, spanning brand identity, packaging, digital illustration, and web design. Her intuitive approach and deep creative expertise allow her to craft visually distinctive, emotionally resonant brand experiences. Known for blending strategic thinking with artistic flair, Sophie brings a unique depth to every project – elevating good design into something iconic.

Speak to us about your brand growth goals today.

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