Startup Branding Package
Persona Sprint™
A startup branding package for early-stage companies who need a distinctive identity fast, without the scope or budget of a full brand strategy.
As a startup, you may have put your first brand together yourself, or paid a freelancer very little for it, because getting the business moving mattered more than getting the branding right. Persona Sprint™ is for what comes next, the point where a growing team, often right around the first marketing hire, needs a brand that can hold up in front of investors and a bigger set of customers.
As a startup branding agency, this is where we start most early-stage relationships, six weeks of focused work that gives your brand a genuine personality and a professional identity system, fast enough to match the pace you're already moving at.
What is Persona Sprint?
A 6 week startup branding package that builds a relatable brand personality and a professional identity system, sized for early-stage speed rather than a full strategic rebuild.
What makes Persona Sprint different?
A logo, a colour palette and a few fonts might be enough to launch, but it rarely holds up once you're scaling across touchpoints, talking to bigger buyers and actually building a brand.
Persona Sprint starts with real research into who you're talking to and who else is circling the same space, the same thinking that's shaped brand strategy for global SaaS companies, just scoped for a startup budget and timeline.
Inside Persona Sprint:
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Research into your audience and competitors
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A brand persona built for your specific market
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The same strategic thinking behind our work for global SaaS brands, scoped for a startup
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An identity system built to carry that persona consistently across your key assets
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See your brand in action with a real-world example
The Persona Sprint System
Here’s how we shape an identity that brings your startup brand to life.
1.
Brand DNA
2.
Brand Positioning
3.
Brand Persona
4.
Brand Messaging
& Storytelling
5.
Brand Identity
Here's how we deliver the Persona Sprint system
We separate the 2 stages into 2 phases.
Phase 1: Strategy
Buyer & Competitor research
Brand Persona
Phase 2: Design
Brand Identity
Brand in action examples
Your Persona Sprint Deliverables
At the end of phase 2 you will have a brand guidelines document that your entire team can use to keep communication consistent and on-brand.
Phase 1 - Strategy
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Light audience and competitor research, informing your brand persona
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Brand Persona: core archetype
Phase 2 - Design
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Logo system
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Colour palette
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Typography
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Imagery style
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Graphics & Illustrations
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Brand guidelines
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Landing page example
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3 Social post examples
Book a Call
Book a 45 minute call with Gemma to discuss your requirements.