TALKDESK
The Brief
Talkdesk is a global cloud contact centre platform that helps enterprises deliver exceptional customer experiences. Known for its innovation, scalability, and AI-powered solutions, Talkdesk supports businesses across industries in building stronger customer relationships through smart, flexible contact centre technology.​​
Talkdesk had already invested heavily in their visual identity and had a strong sense of who they were as a business. What they needed was a clearer, more unified brand persona to ensure their teams could communicate consistently and confidently, internally and externally. The goal was to build on the solid foundations already in place and bring greater cohesion across messaging, tone, and brand behaviour.
Brand Persona Strategy
The Solution
Working closely with the Talkdesk team, we developed a strategic brand persona that captured the heart of their brand – human, innovative and future focused. Through our process, we aligned brand values with personality traits, communication style, and tone of voice, making it easier for teams to apply the brand consistently across all touchpoints.
The result was more unified brand messaging and expression that strengthened Talkdesk’s positioning – giving their people the tools to bring the brand to life in everyday scenarios.
"It's very insightful and aligns well with our desired positioning. Having all this information consolidated is invaluable."
ELODIE L'HOTELLIER, VP CORPORATE MARKETING, TALKDESK