Startup
Branding Agency
A Brand Strategy & Identity Studio, with startups in mind
Startup branding tends to sit at two extremes. At one end, agencies built for enterprise budgets and enterprise timelines. At the other, quick identity work that skips the strategic thinking altogether. Persona Sprint sits in between: real research, real strategy, delivered fast and priced for where you're actually at right now.
Why us
The same strategic thinking that's shaped brand's for global SaaS companies like Talkdesk and Utility Cloud, scoped for a startup. You get senior-level thinking and 1:1 collaboration, without the cost and complexity of a larger agency behind it.
"Gemma has been incredible at really understanding our business and putting together a fantastic public facing image that we can really stand behind. We will definitely shout from the rooftops how great Emotion Brands have been and we look forward to working with them long into the future."
Melanie Sturman, CMO @ Hospitality Events Hire
What you get
Our startup offer is Persona Sprint™, a focused brand persona and identity system built specifically for startups and early-stage companies. Over 6 weeks, we get in to the minds of who you're actually talking to and who else is chasing the same audience, then shape that into a brand personality that's genuinely yours.
From there, we build out a complete identity system around that personality: logo, colours, typography, graphics and real examples of your brand in action, so you leave with something you can actually use from day one, not just a set of files sitting in a folder.
Need ongoing senior brand management support for your startup?
Some startups already have a few brand assets in place, a logo, some colours, the basics, but need help expanding and building on them as they grow. That's where our Freelance Brand Design & Management retainer comes in. Senior brand support, month to month, covering everything from narrative and storytelling to identity development and day-to-day design, without the commitment of a full-time hire.
No fixed scope, no rigid timeline. Just steady, senior support that moves with your business as it grows.