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PERSONA PRO™ BRANDING SYSTEM

PersonaPro™ the Strategic Brand Persona System

Your brand should be one of your strongest growth assets, but when it starts moving faster than its foundations, the cracks begin to show. Campaigns feel disconnected. Messaging changes depending on who writes it. Teams are improvising instead of working from the same playbook and somewhere in the rush to keep up, your brand’s voice is getting lost.

We understand how frustrating this can be. You are trying to lead with confidence, but without clear alignment, it feels like every decision is harder than it needs to be. PersonaPro™ exists to change that. In just 12 weeks, we will work with you to bring order to the chaos, align your team around a single brand voice, and give you a practical playbook that makes every campaign clearer and more consistent.

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It's Hard to Lead a Brand That's Moving Faster Than its Foundation

When your business grows quickly, brand alignment often slips:

  • Your team is creating content without a shared reference point

  • Messaging is inconsistent across channels

  • Competitors are sounding more consistent and confident than you do

  • Campaign performance is unpredictable, even with the same spend


It is not about ability, it's about having the right tools to lead a brand at scale.

A Clear Strategic Brand Persona System in Just 12 Weeks

PersonaPro™ is a 12-week strategic brand persona system built for fast-moving SaaS marketing leaders, who are tired of inconsistent messaging and unclear brand direction.

It takes you from the stress and chaos of fragmented identity to clarity, confidence, and control – with a practical playbook your whole team can use.

We have designed PersonaPro™ to work with the pace you are already moving at. You do not have to stop what you're doing. Instead, we will layer in the strategy, structure, and alignment so that every marketing decision becomes easier.

With PersonaPro™, you get:

  • A strategy-first approach designed for SaaS

  • A 2-phase process: Phase 1: Discover & Define, Phase 2: Distil & Demonstrate

  • A complete brand persona system built on evidence and insight, not guesswork

  • A practical branded playbook for consistent communication

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"It's very insightful and aligns well with our desired positioning.

Having all this information consolidated is invaluable."

Elodie L'Hotellier, VP Corporate Marketing, Talkdesk.

The PersonaPro™ System

Here's how we guide marketing leaders through our strategic brand persona system.

​Step 1: Discover


We start with the PersonaScan Accelerator™ followed by 2 Strategy Sessions, which cover Brand DNA and Positioning.

​Step 2: Define


We define your Brand DNA, Positioning, Persona and Story Framework. This creates the foundation your marketing can build on.

​Step 3: Distil


We translate the strategy into clear, actionable messaging and visuals that your team can use confidently.

​Step 4: Demonstrate

We provide real-world examples with suggested campaigns across social media, print ads and large format billboards to see the brand in action.

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Deliverables:
Your PersonaPro™ Playbook

At the end of each phase, you will have a custom PersonaPro™ Playbook that your entire team can use to keep communication consistent and on-brand.

Phase 1 - Discover & Define

  • Brand DNA

  • Customer Profiles & Archetypes

  • Competitors and how our brand is different

  • Brand Persona: Archetypes, tone of voice and language

  • Brand Story Framework

Phase 2 - Distil & Demonstrate

  • Messaging frameworks

  • Messaging and Visuals for 3 Campaigns:

  • Social media templates

  • Full Page Print Adverts

  • Large format Billboards

"I have had the pleasure of dealing with Emotion Brands over the past 6 months whilst launching a new hotel venture. They cannot do enough to help you with whatever request you send, always quick to respond with a positive solution."

Gil O'Leary, CMO & GM @ The Hillbrook Hotel, Spa & Restaurant.

Bringing Clarity, Confidence and Control for Your Brand

When you have a clear brand persona system in place, you can:

  • Align everyone on your team to the same voice and vision

  • Create campaigns that feel consistent, no matter who produces them

  • Spend less time rewriting and correcting content

  • Make faster, more confident decisions about creative and messaging

  • See improved marketing performance and ROI


Our goal is to give you the tools and confidence to lead your brand forward, without slowing your momentum.

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"This is not just a document you will file away, it is a practical tool your team can use every day."

When Your Brand Becomes a Priority, Results Follow

In fast-moving SaaS, brand misalignment compounds over time. The longer you leave it, the more entrenched inconsistent messaging becomes, and the harder it is to fix later.

PersonaPro™ gives you the clarity to lead with a consistent, confident voice, without slowing the pace of your marketing or distracting from what is already working.

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Let us bring clarity and consistency to your brand

We will guide the process, you will lead the brand. Together, we will create the clarity your marketing team needs to deliver their best work.

BOOK A CALL

Book a 30 minute call with Gemma to discuss your requirements.

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