PERSONA PRO
BRANDING SYSTEM
A brand strategy & identity system, for SaaS brands that need to stand out, connect deeper and inspire action
Growth changes everything, except most SaaS brands don’t update the one thing guiding it all, their brand. PersonaPro™ is a strategic brand and identity system that defines who your brand is, how it shows up, and why it resonates – giving scaling SaaS teams a distinctive, human brand that stands out and connects.
What is PersonaPro™?
It’s a 6–12 week brand strategy and identity system designed to transform your SaaS brand from “another good option” into the one people choose and stay with.
What makes PersonaPro different?
We don’t create personas based on guesswork. We research, map archetypes, customer psychology, and behavioural cues to uncover who your brand really is and why people should care.
Then we shape that into a personality that can entertain, inspire, educate, and actually connect across your marketing channels.
Inside PersonaPro™, we:
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Discover your foundations and define your DNA
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Align your positioning with customers and differentiate from competitors
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Map your brand to core archetypes to build instant emotional recognition
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Define a differentiated persona your audience can relate to
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Craft messaging that feels unmistakably you
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Build an identity system your team can use consistently and creatively
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Provide a playbook so your brand can show up consistently with a voice people want to keep listening to
"It's very insightful and aligns well with our desired positioning.
Having all this information consolidated is invaluable."
Elodie L'Hotellier, VP Corporate Marketing, Talkdesk.
The PersonaPro System
Here’s how we shape a persona that brings your SaaS brand to life.
Phase 1: Discover & Define
Collate insight over 2 Strategy Sessions; Brand DNA and Positioning. Then we research and define what makes your brand unique.
Phase 2: Demonstrate
Translate into campaigns to demonstrate the tone of voice and visuals.
Phase 3: Design
We create a full brand identity system for your rebrand, refreshing all look and feel assets from logo suite to graphics.
Your PersonaPro Deliverables
At the end of each phase you will have a custom set of PersonaPro™ deliverables within a playbook that your entire team can use to keep communication consistent and on-brand.
Phase 1 - Discover & Define
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Brand DNA
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Customer Profiles & Archetypes
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Competitors and how our brand is different
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Brand Persona: Archetypes and tone of voice
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Messaging frameworks
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Brand Story Framework
Phase 2 - Demonstrate
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Messaging and Visuals for 3 Campaigns:
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Social media templates
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Full Page Print Adverts
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Large format Billboards
Phase 3 - Design
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Logo system
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Colour palette
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Typography
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Imagery style
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Iconography/illustration
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Graphic devices
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Website UI homepage example
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Brand guidelines
BOOK A CALL
Book a 30 minute call with Gemma to discuss your requirements.