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PERSONA PRO
BRANDING SYSTEM

Create a brand persona that stands out, connects deeper and inspires action

Most SaaS brands have a logo and an identity, tick. But what about the personality behind it, the part that actually creates connection?

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Your product might be brilliant, your dev team might be world class, but if your brand persona sounds like every competitor on the market, nothing sticks. Your content feels safe, your messaging is dull and your audience doesn't react. All your hard work and marketing budget is wasted.

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PersonaPro™ is where that changes.

It’s a 6–12 week brand strategy and identity system designed to transform your SaaS brand from “another good option” into the one people emotionally attach to.

 

We help you define a differentiated brand persona that is recognisable, human, and impossible to confuse with anyone else.

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Our Brand Persona slide with documents, lists, and text, PERSONA PRO SYSTEM, marketing strategy

What makes PersonaPro different?

We don’t create personas based on guesswork. We research, map archetypes, customer psychology, and behavioural cues to uncover who your brand really is and why people should care.

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Then we shape that into a personality that can entertain, inspire, educate, and actually connect across your marketing channels.​

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Inside PersonaPro™, we:​

  • Discover your foundations and define your DNA

  • Align your positioning with customers and differentiate from competitors 

  • Map your brand to core archetypes to build instant emotional recognition

  • Define a differentiated persona your audience can relate to

  • Craft messaging that feels unmistakably you

  • Build an identity system your team can use consistently and creatively

  • Provide a playbook so your brand can show up consistently with a voice people want to keep listening to

"It's very insightful and aligns well with our desired positioning.

Having all this information consolidated is invaluable."

Elodie L'Hotellier, VP Corporate Marketing, Talkdesk.

The PersonaPro System

Here’s how we shape a persona that brings your SaaS brand to life.

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​Phase 1: Discover
& Define

Collate insight over 2 Strategy Sessions; Brand DNA and Positioning. Then we research and define what makes your brand unique.

Phase 2: Demonstrate

Translate into campaigns to demonstrate the tone of voice and visuals.

Phase 3: Design

We create a full brand identity system for your rebrand, refreshing all look and feel assets from logo suite to graphics.

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Your PersonaPro Deliverables

At the end of each phase you will have a custom set of PersonaPro™ deliverables within a playbook that your entire team can use to keep communication consistent and on-brand.

Phase 1 - Discover & Define

  • Brand DNA

  • Customer Profiles & Archetypes

  • Competitors and how our brand is different

  • Brand Persona: Archetypes and tone of voice

  • Messaging frameworks

  • Brand Story Framework

Phase 2 - Demonstrate

  • Messaging and Visuals for 3 Campaigns:

  • Social media templates

  • Full Page Print Adverts

  • Large format Billboards

Phase 3 - Design

  • Logo system

  • Colour palette

  • Typography

  • Imagery style

  • Iconography/illustration

  • Graphic devices

  • Website UI homepage example

  • Brand guidelines

Frequently Asked Questions

BOOK A CALL

Book a 30 minute call with Gemma to discuss your requirements.

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