top of page

PERSONA PRO™
BRAND SYSTEM

A clear, practical brand strategy system in 12 weeks

Your SaaS brand should be one of your strongest growth assets, but when it starts moving fast without strong foundations, the cracks begin to show. Messaging and visuals change depending on who's creating them. Teams are improvising and your brand is getting diluted.

PersonaPro™ is a 12-week brand strategy system that restores order and momentum. We align your team around one clear voice and story, define the rules for how the brand looks and behaves, and package it all into a practical playbook you can use every day.

Woman with tablet looking out window; plants and documents on desk.
Our Brand Persona slide with documents, lists, and text, PERSONA PRO SYSTEM, marketing strategy

What changes with PersonaPro™

You get a brand that’s easier to run and doesn't blend into the crowd. Teams make decisions faster, pages feel related, and buyers see a clear difference in the first few seconds.

​

Outcomes in 12 weeks

  • Unified teams: improving morale and staff retention with clearly defined DNA​

  • Clear differentiation: unique positioning in a competitive market

  • Magnetic personality: a defined persona and archetypes to attract more customers

  • Emotive messaging & story: customer pain points translated into easy to use frameworks

  • Recognisable look and feel: unified visuals that are un-mistakably yours

  • Smoother sign offs: with teams working from the same playbook.

"It's very insightful and aligns well with our desired positioning.

Having all this information consolidated is invaluable."

Elodie L'Hotellier, VP Corporate Marketing, Talkdesk.

The PersonaPro™ System

Here's how we guide SaaS leaders through our brand strategy system.

DEFINE DISTIL DEMONSTRATE DISCOVER PHASE 1 PHASE 2 1 2 3 4

​Step 1: Discover


Collate insight with 2 Strategy Sessions; Brand DNA and Positioning.

​Step 2: Define


Defining your Brand DNA, Positioning, Persona and Story Framework.

​Step 3: Distil


Translate into clear, actionable messaging and visuals that your team can use confidently.

​Step 4: Demonstrate

We provide real-world examples with suggested campaigns across social media, print ads and large format billboards to see the brand in action.

Deliverables:
Your PersonaPro™ Playbook

At the end of the programme you will have a custom PersonaPro™ Playbook that your entire team can use to keep communication consistent and on-brand.

Phase 1 - Discover & Define

  • Brand DNA

  • Customer Profiles & Archetypes

  • Competitors and how our brand is different

  • Brand Persona: Archetypes, tone of voice and language

  • Messaging frameworks

  • Brand Story Framework

Phase 2 - Distil & Demonstrate

  • Messaging and Visuals for 3 Campaigns:

  • Social media templates

  • Full Page Print Adverts

  • Large format Billboards

Two women at a table with laptop and notes, discussing outdoors with trees.
Frequently Asked Questions

BOOK A CALL

Book a 30 minute call with Gemma to discuss your requirements.

bottom of page