Brand Strategy & Identity System
Persona Pro™
A brand strategy & identity system, for SaaS brands that need to stand out, connect deeper and inspire action
As your SaaS company scales, the product evolves, the team grows, but the brand is often left behind. PersonaPro™ builds a distinctive, human brand that resonates with your audience. Defining who you are, how you show up, and why people choose you.
What is Persona Pro?
A 12 week brand strategy and identity system that turns your SaaS brand from "another good option" into the one people recognise and choose.
What makes Persona Pro different?
We don't guess who your brand is. We ask questions, research customer psychology and behavioural cues to uncover what actually makes your audience care.
Then we shape that into a brand personality that entertains, educates and connects, consistently, across every channel you show up on.
Inside Persona Pro:
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Define brand foundations
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Align positioning with customers and differentiate from competitors
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Map your brand to core archetypes to build instant emotional recognition
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Define a differentiated persona your audience can relate to
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Craft messaging that feels unmistakable
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Build an identity system your team can use consistently and creatively
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Provide a playbook so your brand can show up consistently with a voice people want to keep listening to
"It's very insightful and aligns well with our desired positioning.
Having all this information consolidated is invaluable."
Elodie L'Hotellier, VP Corporate Marketing, Talkdesk.
The Persona Pro system
Here’s how we shape an identity that brings your SaaS brand to life.
1.
Brand DNA
2.
Brand Positioning
3.
Brand Persona
4.
Brand Messaging
& Storytelling
5.
Brand Identity
Here's how we deliver the Persona Pro system
We separate the 5 stages into 2 phases.
Phase 1: Strategy
Brand DNA
Brand Positioning
Brand Persona
Brand Messaging & Storytelling
Phase 2: Design
Brand Identity
Your Persona Pro Deliverables
At the end of each phase you will have a custom set of deliverables within a playbook that your entire team can use to keep communication consistent and on-brand.
Phase 1 - Strategy
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Brand DNA
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Customer profiles & archetypes
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Competitors and how our brand is different
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Brand Persona: archetypes and tone of voice
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Messaging frameworks
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Brand storytelling framework
Phase 2 - Design
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Logo system
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Colour palette
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Typography
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Imagery style
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Iconography/illustration
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Graphics
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Brand guidelines
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Examples of you brand across 3 touchpoints of your choice
Book a Call
Book a 30 minute call with Gemma to discuss your requirements.