BRANDING CONSULTANCY
Branding Consultancy for marketing leaders ready to drive brand growth
Your brand should be your most powerful growth asset, the reason customers choose you over anyone else. But for many marketing leaders, it feels like something is missing. Campaigns do not perform as well as they should, messaging feels inconsistent, and customers are not engaging the way you had hoped.
At Emotion Brands, we are a branding consultancy specialising in strategy-led brand transformation. Through our PersonaPro™ System we help marketing leaders and CMOs build brands that connect on a human level, align internal teams, and inspire loyalty from the people who matter most.
Whether you are repositioning for growth, preparing for a new market, or unifying your brand across multiple channels, we will give you the clarity and direction you need to make your brand work harder for you.
The challenges marketing leaders face
As a marketing manager or CMO, you are under constant pressure to deliver. You have to:
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Keep your brand relevant in a changing market
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Engage customers while cutting through fierce competition
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Prove ROI to stakeholders who may not always see the value in brand investment
The external challenges are easy to spot: crowded markets, inconsistent messaging, competing brands with sharper positioning.
But the internal challenges can be just as frustrating:
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Managing brand perception across multiple teams and departments
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Dealing with “design-first” thinking without a clear strategic foundation
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Struggling to get everyone aligned on a single brand direction
This is where a strategy-led branding consultancy can change everything.
"Gemma has been incredible at really understanding our business and putting together a fantastic public facing image that we can really stand behind. We will definitely shout from the rooftops how great Emotion Brands have been and we look forward to working with them long into the future."
Melanie Sturman, CMO @ Hospitality Events Hire
A clear strategy-led plan
Here's how we guide marketing leaders through our strategy-led branding consultancy process:
​Step 1: Discover

We start with the PersonaScan Accelerator™ followed by 2 Strategy Sessions, which cover Brand DNA and Positioning.
​Step 2: Define

We define your Brand DNA, Positioning, Persona and Story Framework. This creates the foundation your marketing can build on.
​Step 3: Distil

We translate the strategy into clear, actionable messaging and visuals that your team can use confidently.
​Step 4: Demonstrate
We provide real-world examples with suggested campaigns across social media, print ads and large format billboards to see the brand in action.
When Brand Strategy becomes a priority, results follow
When you operate without a clear branding strategy, campaigns feel disconnected, marketing spends are less effective, and internal alignment is harder to maintain. Over time, competitors with sharper and more consistent brands take the market share you should own.
With a strategy-led branding consultancy on your side, you gain:
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Campaigns that connect and convert
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A clear brand story your entire organisation can champion
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Consistent messaging and visuals across all channels
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A stronger case for brand investment when presenting to stakeholders
The future of your Brand
Imagine this: your ideal customers instantly recognise your brand and understand why you are the right choice. Every campaign feels consistent and on-message. Your team speaks with one voice, and every piece of communication reinforces your positioning.
That is what happens when strategy comes first.
Our branding consultancy approach gives you:
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Clear decision-making criteria for campaigns and creative
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Messaging that speaks to both logic and emotion
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The confidence to defend your brand strategy in the boardroom
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A brand presence that grows with you instead of holding you back
With tools like PersonaPro™, you will have a deeper understanding of your audience than your competitors, allowing you to communicate in a way that drives engagement and loyalty.
"Gemma was amazing from the start, understanding the brief, and helping to shape the look and feel while maintaining the brand. Communication and speed was faultless - thank you!"
ALYSHA HOBSON, COMMUNICATIONS & MARKETING OFFICER, CUBICO
Partner with a Branding Consultancy to increase customer acquisition and advocacy
If you're ready to align your marketing efforts with a brand strategy that drives performance, let's talk. We will assess where your brand is today, where you want it to be, and how to close that gap with a clear, actionable plan.
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What methods do you use to uncover the brand DNA of our business?We use a combination of discovery sessions, research and competitive analysis to identify the fundamental motivations and aspirations driving your business.
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How do we communicate our brand DNA in a way that inspires both employees and customers?Through storytelling, visual identity, and consistent messaging across platforms. Internally, we recommend training and employee engagement initiatives; externally, we can create campaigns that highlight your mission in action.
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How do we craft a compelling vision that motivates long-term growth and innovation?We’ll collaborate with leadership to define a bold yet achievable future state for your business. The vision will focus on where you aim to be in 5–10 years and how it addresses evolving market needs.
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How can we ensure our values connect with modern consumer expectations, such as sustainability or diversity?We’ll conduct market research to identify areas where your values naturally align with consumer priorities. If gaps exist, we’ll recommend authentic ways to evolve your values without compromising credibility.
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How do you approach aligning brand DNA to create a cohesive brand identity?We use tried and tested framework to ensure these elements complement and reinforce one another. This involves collaborative feedback sessions with stakeholders to maintain alignment.
BOOK A CALL
Book a 30 minute call with Gemma to discuss your requirements.