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Chris Barnard
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Technical Brand Insight Specialist
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Join date: Mar 17, 2024
About
Chris is our technical insights specialist, responsible for uncovering the data-driven truths that sharpen brand strategy and digital execution. He developed the proprietary BAR (Brand Awareness Relativity) scale, a tool that benchmarks brand visibility and sentiment against competitors to guide strategic positioning. From SEO audits to customer and competitor intelligence, Chris provides CMOs with the analytical clarity they need to make informed brand decisions. His work ensures that every digital touchpoint is not only technically sound but strategically aligned for growth.
Posts (2)
Oct 17, 2025 ∙ 4 min
Introducing BAR: A smarter way to see how popular your brand truly is
What exactly is the BAR Scale? A proprietary, comparative popularity index focused on a specific product market.
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Sep 19, 2025 ∙ 4 min
Has AI Diluted Your Brand to Insignificance?
Clunk, clunk, clunk...there's no doubt about it; the machines are here, they’re churning out content faster than you can say “ChatGPT, write this for me,” and every LinkedIn feed, blog, and newsletter is starting to sound about as distinct as elevator music in a shopping centre. Copy‑and‑paste insights, faux inspiration, generic “thought leadership” served like reheated leftovers on autopilot.
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