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Jellicoe Creative celebrates 10 years in business with a new name and rebrand!

Updated: Oct 20, 2025




If you're reading our blog for the first time, welcome! If you're a frequent visitor or client I wanted to take a moment to express my heartfelt gratitude for your continued support.

As you may or may not know, we have been working hard on a rebrand to better reflect our values and the vision for the future. So it's with great excitement, I'm able to announce the launch of our new business name, Emotion Brands.


Gemma and Vicky from Emotion Brands walk along the beach in Bournemouth
Gemma and Vicky from Emotion Brands walk along the beach in Bournemouth

Why change from Jellicoe Creative?

I’ve been trading for 10 years under the Jellicoe Creative name and thanks to continued client support the brand has evolved from a freelancer business to a small consultancy set up. With lots of learning and additions to the team, it feels right to move on from the freelancer name and relaunch on the 10th anniversary.

Why Emotion Brands?

The new trading name represents our purpose and how we support your brand. Since developing brand strategy techniques, we are able to use psychology, creative thinking and a proven framework to connect brands with their customers.

I am so passionate about psychology-lead brand building, because it gives such meaning and purpose to what we do for you. Gone are the days when having a nice website and attractive logo was enough, there needs to be emotion to help your brand stand out.

What else have we been up to?

Davines UK Hair Tour Branding

Davines Sustainable Beauty marketing design support

Secret Escapes Supporting HR team with internal comms

Scotts Safegard V6 engine packaging to move to a more eco friendly solution

Scotts Raingard Product branding and marketing design support

Metulas Supplements New launch with brand building support partnership

The Oak House Hotel rebrand to elevate and attract a new audience

The Maple Manor Hotel rebrand to elevate and attract a new audience

IntegoPro Sport Sunscreen Brand launch with packaging and website design

There's lots more creative projects and brand related insights to share, so follow along on Linkedin.

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