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Gemma Johnson
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Branding Consultant
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Join date: Jan 16, 2019
About
Gemma Johnson is a Branding Consultant at Emotion Brands. With over 20 years experience spanning global consumer names like Davines, Secret Escapes, Wella Professionals and L'Oréal, she now partners with growing tech and SaaS companies to define their voice, visuals and visibility – to differentiate in crowded markets.
Gemma blends strategy and design in her unique PersonaPro™ System that aligns brands, attracts customers and accelerates growth.
Overview
First Name
Gemma
Last Name
Johnson
Posts (26)
Jan 5, 2026 ∙ 6 min
How SaaS Leaders Are Thinking About Rebrands in 2026
If a rebrand or brand refresh is on your radar over the next few months, this feels like a good moment to pause and think about how you want your brand to show up in 2026, especially in a world where AI is doing more of the talking.
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Jun 13, 2025 ∙ 5 min
Brand Persona: The Personality Behind Every Interaction
Why your brand’s personality is the key to recognition, trust and deeper emotional resonance A strong brand with a scattered presence feels unfamiliar The product works. The visuals are on-brand. The strategy is sound. But something still feels off. From one touchpoint to the next, the experience shifts. One message is polished and confident. The next feels flat or out of sync. This kind of disconnect often points to a missing or undefined brand persona , the personality behind the brand,...
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May 13, 2025 ∙ 4 min
Brand Positioning: Stand Out Without Shouting
Why SaaS brands don’t need to be louder — they need to be clearer.
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