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Gemma Johnson
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Brand Strategist & Designer
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Join date: Jan 16, 2019
About
Gemma Johnson is a Brand Strategist & Designer and founder of Emotion Brands, bringing strategic thinking and purposeful design together so brands don't just look good, they mean something. With 24 years in creative roles, and brand strategy woven in over the last six, she works primarily with B2B SaaS companies.
Through PersonaPro™, her brand strategy and identity system, and Brantegra®, the intelligent brand audit platform, she helps SaaS brands get clear on where they stand and build from solid foundations.
Overview
First Name
Gemma
Last Name
Johnson
Posts (26)
Jan 5, 2026 ∙ 6 min
How SaaS Leaders Are Thinking About Rebrands in 2026
If a rebrand or brand refresh is on your radar over the next few months, this feels like a good moment to pause and think about how you want your brand to show up in 2026, especially in a world where AI is doing more of the talking.
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Jun 13, 2025 ∙ 5 min
Brand Persona: The Personality Behind Every Interaction
Why your brand’s personality is the key to recognition, trust and deeper emotional resonance A strong brand with a scattered presence feels unfamiliar The product works. The visuals are on-brand. The strategy is sound. But something still feels off. From one touchpoint to the next, the experience shifts. One message is polished and confident. The next feels flat or out of sync. This kind of disconnect often points to a missing or undefined brand persona, the personality behind the brand,...
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May 13, 2025 ∙ 4 min
Brand Positioning: Stand Out Without Shouting
Why SaaS brands don’t need to be louder — they need to be clearer.
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