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Gemma Johnson
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Brand Strategist & Designer
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Join date: Jan 16, 2019
About
Gemma Johnson is a Brand Strategist & Designer and founder of Emotion Brands, bringing strategic thinking and purposeful design together so brands don't just look good, they mean something. With 24 years in creative roles, and brand strategy woven in over the last six, she works primarily with B2B SaaS companies.
Through PersonaPro™, her brand strategy and identity system, and Brantegra®, the intelligent brand audit platform, she helps SaaS brands get clear on where they stand and build from solid foundations.
Overview
First Name
Gemma
Last Name
Johnson
Posts (25)
Oct 6, 2026 ∙ 5 min
What Is Brand DNA? The Foundation Every SaaS Brand is Built on
Uncovering what your brand truly stands for. What does your brand believe in? Not the features. Not the roadmap. But the reason it exists. The values that shape it. The way it shows up in the world. In the rush of product releases, campaign planning and growth targets, it’s easy to let this kind of reflection slide. Especially in SaaS, where speed and iteration are often seen as the priority. But clarity of identity isn’t something that slows you down. It’s what holds everything together....
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Oct 5, 2026 ∙ 10 min
The Ultimate Guide to Strategic Branding for B2B SaaS
This guide walks through the five stages of strategic branding we use with B2B SaaS founders, what each one gives you, and how they fit together.
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Jan 5, 2026 ∙ 6 min
How SaaS Leaders Are Thinking About Rebrands in 2026
If a rebrand or brand refresh is on your radar over the next few months, this feels like a good moment to pause and think about how you want your brand to show up in 2026, especially in a world where AI is doing more of the talking.
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