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Gemma Johnson
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Branding Consultant
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Join date: Jan 16, 2019
About
Gemma Johnson is a Branding Consultant at Emotion Brands. With over 20 years experience spanning global consumer names like Davines, Secret Escapes, Wella Professionals and L'Oréal, she now partners with growing tech and SaaS companies to define their voice, visuals and visibility – to differentiate in crowded markets.
Gemma blends strategy and design in her unique PersonaPro™ System that aligns brands, attracts customers and accelerates growth.
Overview
First Name
Gemma
Last Name
Johnson
Posts (25)
Jun 13, 2025 ∙ 5 min
Brand Persona: The Personality Behind Every Interaction
Why your brand’s personality is the key to recognition, trust and deeper emotional resonance A strong brand with a scattered presence feels unfamiliar The product works. The visuals are on-brand. The strategy is sound. But something still feels off. From one touchpoint to the next, the experience shifts. One message is polished and confident. The next feels flat or out of sync. This kind of disconnect often points to a missing or undefined brand persona , the personality behind the brand,...
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May 13, 2025 ∙ 4 min
Brand Positioning: Stand Out Without Shouting
Why SaaS brands don’t need to be louder — they need to be clearer.
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Apr 30, 2025 ∙ 5 min
Brand DNA: The Foundation of a Human Tech Brand
Uncovering what your brand truly stands for. What does your brand believe in? Not the features. Not the roadmap. But the reason it exists. The values that shape it. The way it shows up in the world. In the rush of product releases, campaign planning and growth targets, it’s easy to let this kind of reflection slide. Especially in SaaS, where speed and iteration are often seen as the priority. But clarity of identity isn’t something that slows you down. It’s what holds everything together....
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