IntegoPro Sports Sunscreen
The Brief
INTEGO PRO has been carefully designed and created by a team of sports enthusiasts and formulated by very experienced cosmetics experts, who appreciate how important a reliable sunscreen is to professional athletes. They have an ethical outlook and take their footprint seriously, incorporating eco practises where possible and making their products reef safe.
The Intego team needed a strong brand identity, sunscreen packaging and website, which helped communicate to their audience the unique differences their products offer. They were clear on who their audience is so we assisted in creating a brand and touch points that would resonate with them.
Branding
The logo incorporates a bold icon that is a double entendre, representing different meanings – the first being a heartbeat symbol to make the connection with sports, action and adrenaline. The symbol also represents mountains and sea with a sun above, to reflect the conditions these products are tested in and used for. The final subtle visual is the ‘i’ for Intego.
Bold bright colours were chosen for the branding and the primary colour being cyan blue is used on the flagship product packaging for SPF 50+ and SPF 30.
Website
We designed and built an e-commerce, mobile responsive site to connect with the audience and drive sales of the products. All pages communicate the brand purpose clearly using messaging, strong brand colours, bold icons and images of sailing as a sport. The team at Intego manage their own social media and post regularly, so we incorporated an Instagram feed for cross promotion and brand awareness.
"Emotion Brands have done various jobs for us over the last few years. Their attention to our brief and quality of work is excellent and I cannot recommend them highly enough. Communication is very straight forwards and clear and they always deliver on time and budget.”
RUSSELL NEW | INTEGO PRO