PERSONA PRO
LAUNCH SCAN
Get measurable clarity to accelerate growth, with the PersonaPro Launch Scan
When growth outruns your SaaS brand foundations, cracks appear: headlines drift, visuals feel generic, and the brand weakens. With 97%* of tech companies offering flexible working, the risk of voice and design drift rises without simple, shared rules and playbooks.
The PersonaPro Launch Scan™ gives you a fast 10 day baseline of how your brand ranks on the three pillars:
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Voice: messaging tone
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Visuals: design look and feel
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Visibility: BAR scale benchmark with competitors.


Make the difference obvious and growth follows
Growth accelerates when buyers see your difference in seconds – in words and in look and feel.
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Buyers connect with your brand personality
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Messaging is targeted to the specific outcome your buyer wants
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Visuals are unique and recognisable across touchpoints
What we audit: the three channels
We go deep enough to be useful, simple enough to act fast.
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Website: homepage and two key pages
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LinkedIn: six recent company posts
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Adverts: six recent in print or digital


What we measure: the three pillars
Voice
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Tone, consistent and persona
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Storytelling presence
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Relevance to buyer pains and motives
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Clarity and social proof evidence
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Clear positioning and differentiation compared with 1 top competitor
Visuals
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Consistency of buttons, forms and headings
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Visual style, typography, colour and imagery feel cohesive and on brand
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Clear user journey and easy to navigate
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Uniqueness and differentiation compared with 1 top competitor
Visibility
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BAR benchmarks you versus 6 to 8 competitors
What you get in 10 days
A report with scores and benchmarks for the 3 pillars (Voice, Visuals and Visibility) that you can share with stakeholders., so you can:
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Move from second-guessing to certainty about how your brand is performing
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See clearly how your voice, visuals and visibility are landing with customers
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Feel confident and focused about the direction your brand needs to grow next


Pricing
PersonaPro Launch Scan™
From £1,850 (incl. VAT)
10-day diagnostic of Voice, Visuals & Visibility
Includes: Initial 1:1 alignment call, a short report with scoring for each pillar, BAR scale for benchmarking, governance fixes, a wrap-up call to review the report together
Credit: £500 towards PersonaPro™ if you continue within 60 days
Scope: Website (3 pages), LinkedIn (6 posts), Adverts (6 recent in print or digital)
How it works in 3 steps
Align
Align goals and Ideal Customer Personas (ICP), select competitors to track, share brand guidelines.
Audit
Collect the samples, research and review, score voice and visuals, rate visibility, capture findings in the report.
Review & wrap-up
We walk-through the findings with you on a 60-minute presentation call and give you a checklist of fixes your team can implement straight away.
BOOK A CALL
Book a 30 minute call with Gemma to discuss your requirements.