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PERSONA PRO
LAUNCH SCAN

Get measurable clarity to accelerate growth, with the PersonaPro Launch Scan

When growth outruns your SaaS brand foundations, cracks appear: headlines drift, visuals feel generic, and the brand weakens. With 97%*  of tech companies offering flexible working, the risk of voice and design drift rises without simple, shared rules and playbooks.

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The PersonaPro Launch Scan™ gives you a fast 10 day baseline of how your brand ranks on the three pillars:

 

  • Voice: messaging tone

  • Visuals: design look and feel

  • Visibility: BAR scale benchmark with competitors.

*Source: OfficeSpace

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Why start here?

The PersonaPro Launch Scan™ is your optional first step into PersonaPro™. It’s designed to build confidence before a larger brand investment – giving you clarity on how your brand is performing and proof of the impact a full persona strategy system can deliver.

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Make the difference obvious and growth follows

Growth accelerates when buyers see your difference in seconds – in words and in look and feel.

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  • Buyers connect with your brand personality

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  • Messaging is targeted to the specific outcome your buyer wants​​​

 

  • Visuals are unique and recognisable across touchpoints​

What we audit: the three channels

We go deep enough to be useful, simple enough to act fast.

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  • Website: homepage and two key pages

  • LinkedIn: six recent company posts

  • Adverts: six recent in print or digital

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What we measure: the three pillars

Voice

  • Tone, consistent and persona

  • Storytelling presence

  • Relevance to buyer pains and motives

  • Clarity and social proof evidence

  • Clear positioning and differentiation compared with 1 top competitor


Visuals

  • Consistency of buttons, forms and headings

  • Visual style, typography, colour and imagery feel cohesive and on brand

  • Clear user journey and easy to navigate

  • Uniqueness and differentiation compared with 1 top competitor


Visibility

  • BAR benchmarks you versus 6 to 8 competitors

What you get in 10 days

A report with scores and benchmarks for the 3 pillars (Voice, Visuals and Visibility) that you can share with stakeholders.​, so you can:

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  • Move from second-guessing to certainty about how your brand is performing

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  • See clearly how your voice, visuals and visibility are landing with customers

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  • Feel confident and focused about the direction your brand needs to grow next

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Pricing 

PersonaPro Launch Scan™
From £1,850 (incl. VAT)

 

10-day diagnostic of Voice, Visuals & Visibility

 

Includes: Initial 1:1 alignment call, a short report with scoring for each pillar, BAR scale for benchmarking, governance fixes, a wrap-up call to review the report together

 

Credit: £500 towards PersonaPro™ if you continue within 60 days


Scope: Website (3 pages), LinkedIn (6 posts), Adverts (6 recent in print or digital)

How it works in 3 steps

Align

Align goals and Ideal Customer Personas (ICP), select competitors to track, share brand guidelines.

​Audit


Collect the samples, research and review, score voice and visuals, rate visibility, capture findings in the report.

​Review & wrap-up

We walk-through the findings with you on a 60-minute presentation call and give you a checklist of fixes your team can implement straight away.

Frequently Asked Questions

BOOK A CALL

Book a 30 minute call with Gemma to discuss your requirements.

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