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PERSONA PRO
LAUNCH SCAN

Start with Clarity:
Begin your journey with the PersonaPro Launch Scan™

Before we shape a standout persona, we first need to understand what your brand is saying, showing, and signalling right now. When a SaaS company grows quickly without a defined personality to guide it, things start to loosen, headlines lose meaning, visuals start feeling generic, and each team member brings their own interpretation of the brand.

The PersonaPro Launch Scan™ is your fast, 10-day clarity check. It gives you a grounded baseline of where your brand currently stands, so we know exactly what needs strengthening inside the full PersonaPro system.

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Why start here?

The PersonaPro Launch Scan™ is your optional first step into PersonaPro™. It’s designed to build confidence before a larger brand investment – giving you clarity on how your brand is performing and proof of the impact a full persona strategy system can deliver.

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Make the difference obvious and growth follows

We look at three core pillars:

 

Voice

How your messaging sounds and whether it reflects a clear persona

 

Visuals

The consistency, style, and emotional feel of your design system


Visibility

Where you sit against competitors using our BAR scale benchmark

You’ll walk away with a simple, evidence-led snapshot of what’s working, what’s drifting, and where the biggest opportunities are to evolve your persona into something more human, more differentiated, and far more memorable.

It’s the first step towards a brand that connects deeper and stands out with confidence.

What we audit: the three channels

We go deep enough to be useful, simple enough to act fast.

  • Website: homepage and two key pages

  • LinkedIn: six recent company posts

  • Adverts: six recent in print or digital

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What we measure: the three pillars

Voice

  • Tone, consistent and persona

  • Storytelling presence

  • Relevance to buyer pains and motives

  • Clarity and social proof evidence

  • Clear positioning and differentiation compared with 1 top competitor


Visuals

  • Consistency of buttons, forms and headings

  • Visual style, typography, colour and imagery feel cohesive and on brand

  • Clear user journey and easy to navigate

  • Uniqueness and differentiation compared with 1 top competitor


Visibility

  • BAR benchmarks you versus 6 to 8 competitors

What you get in 10 days

A report with scores and benchmarks for the 3 pillars (Voice, Visuals and Visibility) that you can share with stakeholders.​, so you can:

  • Move from second-guessing to certainty about how your brand is performing

  • See clearly how your voice, visuals and visibility are landing with customers

  • Feel confident and focused about the direction your brand needs to grow next

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Pricing 

PersonaPro Launch Scan™
From £1,850 (incl. VAT)

 

10-day diagnostic of Voice, Visuals & Visibility

 

Includes: Initial 1:1 alignment call, a short report with scoring for each pillar, BAR scale for benchmarking, governance fixes, a wrap-up call to review the report together

 

Credit: £500 towards PersonaPro™ if you continue within 60 days


Scope: Website (3 pages), LinkedIn (6 posts), Adverts (6 recent in print or digital)

How it works in 3 steps

Align

Align goals and Ideal Customer Personas (ICP), select competitors to track, share brand guidelines.

Audit


Collect the samples, research and review, score voice and visuals, rate visibility, capture findings in the report.

Review & wrap-up

We walk-through the findings with you on a 60-minute presentation call and give you a checklist of fixes your team can implement straight away.

Frequently Asked Questions

BOOK A CALL

Book a 30 minute call with Gemma to discuss your requirements.

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