DB FOODS: SUPPORT YOUR LOCAL BUTCHER
Campaign Brand Identity & Visual Communications
The Brief
DB Foods is a meat wholesaler, with a worldwide supply chain and a forward thinking approach to ethical business practices. They support thousands of independent butchers across the UK and when the pandemic hit, alot of the high street businesses were struggling. They decided to create a campaign to support their butcher community, to help boost awareness and morale at a very difficult time. The campaign was suitably named ‘Support Your Local Butcher’ and needed a strong logo design and icon to stamp on marketing materials.
Support Your Local Butcher Campaign Branding
The Solution
The campaign logo design supports a bold contemporary look using a combination of complimentary fonts and has a natural aesthetic surrounded by leaves. The badge style logo is bold and strong to signify a new movement and encourage action. It has been printed onto many different size mediums, like eco compostable carrier bags, hamper boxes and on the back of the DB Foods articulated trucks.
Seasonal Campaigns
DB Foods team wanted to give their local butchers a Christmas gift to remember, in the form of a tshirt and a calendar – with handy reference dates on each month. They wanted a jovial tshirt they could wear for the festive period to help raise awareness for the campaign.
We worked with the DB Foods marketing team to create an eye-catching, fun Santa character and message – which was printed on black t-shirts and distributed to the butchers along with the calendars. This campaign has now been in action for 3 years running, with a different message on the t-shirts each year.
