Vicky Ballance

Vicky is our brand community specialist, using social media listening and audience insights to shape powerful content strategies that build connection and loyalty. With deep experience in growing online communities and leading a team that drove over £6m in beauty product sales, she knows how to turn engagement into measurable brand impact. Her strategies help clients tune into what their audiences really care about, driving awareness, advocacy and action. Behind the scenes, she’s a master of organisation, project timelines and a lover of spreadsheets.