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  • Writer's pictureGemma

What is a secondary logo for in branding?


Imagine you’ve completed a brand identity project with an agency, you’ve received the final files and have started rolling the new brand out... only to realise the logo is not fit for purpose in some places.


This is why a secondary logo is needed as part of your brand identity kit.

A secondary logo, also called a submark or brand mark, is a short-form brand icon which closely resembles your main logo and can be used in areas where space is limited.


Social media profile picture is an example of where a secondary logo can be used.


In some cases, like facebook for example, this secondary logo will appear next to text containing your business name, so you don’t have to worry about people not knowing what the brand name is.


In other cases you could use your secondary logo on brand communications, where the audience is already familiar with your brand.

Example page from The Oak House Brand Style Guide, showing their Submark
Example page from The Oak House Brand Style Guide, showing their Submark

The Oak House Facebook and Instagram profile.
The Oak House Facebook and Instagram profile.


 

Gemma Johnson Brand Strategist & Designer

About the Author

Gemma is a logo and branding designer at Emotion Brands and enjoys working across strategy and design. During her 20 year career she has worked with global brands, such as Davines, Secret Escapes, Wella Professionals and L'Oréal. She's constantly evolving her skills and enjoys taking a holistic approach to branding, with a particular interest in sustainability and eco print practices.


If you're looking for Branding or Design Agencies in Bournemouth get in touch.


Follow on Linkedin and Instagram.


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